AI Personalization: The Right Message to the Right Person
Mass marketing is dead. AI-powered personalization wins.
Personalization Types
Content Personalization
- Homepage customization
- Product recommendations
- Article suggestions
- Dynamic banners
Communication
- Email personalization
- Push notifications
- SMS targeting
- In-app messages
Experience
- Navigation adaptation
- Search personalization
- Pricing optimization
- Offer targeting
Impact
| Metric | Improvement |
|---|---|
| Conversion rate | +20-30% |
| Email engagement | +40% |
| Customer retention | +15-25% |
| Average order value | +10-20% |
Tools
| Tool | Best For |
|---|---|
| Dynamic Yield | Web personalization |
| Adobe Target | Enterprise |
| Optimizely | Experimentation |
| Insider | Cross-channel |
| Nosto | E-commerce |
Getting Started
- Collect data - Behavior, preferences, history
- Segment - AI finds natural groups
- Test - A/B test personalized vs generic
- Scale - Expand winning strategies
- Refine - Continuously improve
Ready to personalize at scale? Let’s discuss your strategy.