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What is the Metaverse?
This word that seems barbaric at first glance is nothing but a concept of a 3D virtual world that offers users a unique experience to create their personal avatars and dive into within a parallel universe. Indeed, the word 'Metaverse' is composed of the English link 'meta' and 'universe', having given rise to the term 'Metaverse' in France. The words Metaverse are therefore used as much as Metavers for describe this virtual real-time 3D space simulation technology. In this virtual space, we find online games, applications, social networks that have developed to the point that companies specializing in digital have appropriated this concept engaging and immersive. The Metaverse helps establish a new boundary between the real and the fictional, and offers developers the possibility of imagining a virtual environment designed using cutting-edge digital technology.
Within the Metaverse, each user can interact with other avatars, but also videos, objects, live events, applications, in order to use this powerful tool for entertainment or marketing purposes. Indeed, on the professional side, companies can decide to use Metavers technology to maximize the sale of their products, build customer loyalty or promote their new brand, in originality and creativity.To stand out from the competition, some do not hesitate, for example, to use NFTs which represent virtual objects exchangeable between individuals, the value of which can quickly increase and ensure the company a diversification of his online income.
Companies with a global reputation have already chosen to develop their own Metaverse, which offer users the possibility of connecting to several virtual spaces, while sharing their data or by creating online web content. In the world of video games, the Metaverse increases the interactive and captivating side for players. In short, the Metaverse is an opportunity for a modern and innovative parallel network, opening the doors of the virtual in a way infinite, both in the personal and professional domains.Thus, each company can include itself in an innovative and decisive approach to retain its customers in a sustainable way.It is a digital revolution that comes to impact traditional interactions, by designing a virtual world where everything becomes possible.